The last thing your audience needs is long, rambling paragraphs with no clear progression from sentence to sentence. While your LinkedIn profile isn't an academic essay, you should still outline the things you want to say and the order in which you want to say them. Create a quick outline prior to writing your About section.

Include a call-to-action with your contact information.ġ.Mention if your team is currently hiring and invite people to apply.Provide data to back up your results and prove your expertise.Tell the reader why you do what you do.Create a quick outline prior to writing your about section.Ready to get started writing your LinkedIn summary? If you include keywords such as “content,” “management,” and “analysis” in your bio, you may attract more views. By writing a keyword-rich LinkedIn summary, you can become more visible to potential prospects and recruiters in search results. LinkedIn uses the about section in its algorithm, as well as your LinkedIn headline, current title, and other factors. You can rank higher in LinkedIn search results. It can also help recruiters gauge culture fit and help prospects and potential clients get a sense of whether they’d like to work with you. Either way, your LinkedIn summary will give recruiters and other users a taste of what they can expect if they reach out to you. You get to show your personality.Īdd a little flair and humor, or keep it super professional. A LinkedIn summary will allow you to make a personable first impression and highlight your accomplishments and expertise in a succinct way. While your prior roles may be notable, they’re not the only things people should know about you. You get to introduce yourself in your own words.

Let’s go over the reasons you should most definitely write a LinkedIn summary. For salespeople, it can be a handy tool for social selling for other professionals, it could be the gateway to a new career opportunity. You might also see it as unnecessary if you don’t spend a lot of time on the platform or aren’t looking for a job.īut a good LinkedIn summary is crucial for career success. Writing a LinkedIn summary may feel like an unnecessary step - especially if you keep your profile up to date.

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